Supply chains are nearly as old as civilization itself, and all you need to do is think of the Silk Road that stretched all the way from Eastern China to the Mediterranean beginning in the 2nd century BC. There's other well know supply routes across history, but you can be sure that labelling way back when was about as involved as the entire logistics of the shipping itself - meaning not much if at all. But here we are thousands of years later with nearly everything in the way of logistics, infrastructure, and route efficiencies in place for shipping goods internationally.
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Now as an international package forwarding service that makes it possible to get around shipping restrictions this is something that we take in an interest in here at Reship. We have no choice but to be all about logistics with what we do, and we do need to be keeping abreast of changes in the industry. One of the more noteworthy ones lately is how standard labelling practices are quickly being replaced by a need to have cloud labelling used to allow for the types of efficiencies and reliability required for moving goods around the planet.
Let's dig into this subject here, and explain why this shift is happening out of necessity as much as anything.
There are estimates in the industry that nearly three quarters (73%) of companies are expected to have the cloud as their preferred method for labelling applications within the next three years. This is quite the jump from a similar previous survey that was conducted just over one year ago, and what this does is highlight just how wholly and completely cloud computing is factoring into the businesses of shipping, freight handling, and even for services like ours that provide package forwarding for online shopping.
Pair this with a global report that looked at the top 5 trends in Labeling and Package Artwork for 2022 that indicated significant shifts in business attitudes toward cloud technology over past year and some. The COVID-19 pandemic has factored into recent supply chain crises very prominently, and it is in part because of those factor that businesses now recognize that labeling is now more than a tactile initiative and instead it is now more of an enabler for business growth and supply chain operations that are much more agile - just as nearly everything in business needs to be these days. More agile.
Survey respondents indicated in the report said by leaning towards greater adoption of cloud labelling it will help them to keep pace with business growth, and that most of them see potential cost savings and compliance as other benefits too. There has also been much made about how cloud labelling is even more of a smarter fit for enterprise applications too, especially with the potential to scale, standardize practice, and facilitate overall improvements to business operation.
What will likely be seen in coming years is that businesses that can effectively pivot and embrace new plans for maintaining business will gain a competitive edge and better set up for future success. The lasting effects of the COVID pandemic will likely be a part of this too, and in no more evident way than with the rise of online shopping and how the popularity of it is here to stay.
Another new reality is that COVID-19 is set to have a lasting impact on the way businesses operate. The surge in online shopping continues unchecked as it has since mid 2020 and there is a renewed focus on labeling and packaging that better accommodates the much higher levels of packing and shipping as consumers embrace shopping online and all of the conveniences that offers for them. Nearly half of all businesses that sell a product(s) foresee their organization adopting more of an e-commerce business model in response to how the pandemic has changed how people prefer to purchase those products.
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Cutting costs and finding operational savings are also more important to businesses. Cloud-based technologies that allow employees to work, collaborate, and contribute even when they're not physically onsite are prevalent now, and some of these people will need to - as just one example - print labels remotely to enable their business operations.
Do new logistics realties have your business more in need of shipping and package forwarding solutions? Choose one our Reship membership plans and get onboard with others who have found how Reship can be a part of running it more efficiently.
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